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The company's mission statement is "Strengthening Both Supplier and Retailer". This is accomplished through providing quality servicing at store level which includes but not limited to:

Extensive coverage - every major national and regional chain store from coast to coast - including the small towns and communities. No additional charges for travel costs into small towns.

Ensure that clients' POP material - shelf talkers, coupon pads, rebate stickers are placed in the store in accordance to the special promotion calendar.

Handling all types of fixture and POP installations at store level.

Ensuring that the product is kept tidy, the planogram maintained and the location correct as specified by the buyer.

When necessary repackage or re-bag ripped packaging ensuring that it remains in a saleable condition.

Remove the damaged product in accordance with the client policy keeping the section clear of unsaleable product.

Ensure that the top selling products (based on POS) are in stock and that the slow selling items do not become overstocked through the implementation of inventory counts and computer verification.

When requested competitive information at retail is collected throughout an entire chain.

Annually, most departments complete a reset of the sections. Many suppliers wanting to ensure that their products are set up properly will hire Devrew to complete this task. In addition new store openings require set ups. A summary report is sent to the client with the dates of set ups and all other pertinent information at the conclusion of the set ups.

Ensure that new product is out on the floor according to the new launch time table.

Send in merchandising reps as shoppers to gather specified information on products, check on promotions or the training of retail sales staff.

Sending out via merchandising reps "tools" for the retail trade, for example, sell sheets, clip strips, etc. rather than mailing directly into the store. This ensures the information is received by the store manager and implemented at store level. Any issues preventing this due to concerns of the store manager are relayed immediately to the client. The client knows the status of each store since a full report is provided by Devrew Merchandising Inc.

Devrew provides one time demos for new product launches and seasonal demos for Mother's Day, Father's Day, Christmas season for health and beauty, toys and small appliances.

Provide training for store staff through demonstrations, suppliers instruction guides, etc.

Devrew Merchandising Inc. accumulates a wealth of knowledge concerning the retail industry, which is aided by the number of the retail outlets visited annually. In addition, the Devrew management team understand the various retail systems being used and know how to use these systems to obtain the best results for the supplier. Devrew merchandising reps have built solid relationships at store level which is an advantage when completing regular and special tasks.

Merchandising is completed in the following retailers:

Devrew Merchandising Inc. has a complete infra structure in place to handle all projects required by the client.

The supervisors direct the field work with regular store visits ensuring that all of the sections are maintained as per the clients' specifications. Problems are handled by the individual who is closest to the situation and who can handle the issue with the greatest efficiency.

Devrew has over 200 field reps making over 75,000 service calls per year. The rep's territories are kept compact to ensure that travel costs are minimal and Devrew's hourly rates are extremely competitive. In addition, with small territories the reps have the time to react quickly to special assignments without sacrificing their regular call cycle. Most reps are part-time.

A typical reps' profile is: age - 30 to 50, female, professional in appearance, solid retail experience, detail oriented with a post secondary education. The average length of employment with Devrew is 5 years.

Reps are provided with monthly newsletters and packages containing the most up to date information and sales information. In addition, conference calls and follow up telephone calls take place by the supervisors, along with the supervisors spot check up visits to ensure that reps have understood the assignments and executed according to the criteria provided. The lines of communication are always open.

Devrew has over 15 supervisors to oversee the various territories. The supervisors have many years of retail experience and years of employment with Devrew, which averages 6 - 10 years

Each account managers takes a "hands on" approach to the clients' product by merchandising the linewith a field rep and/or supervisor at the beginning of a project. This enables the account manager to truly understand the client's needs.

The three Devrew partners are "active" partners. They keep up to date on all activities in the field and with the clients by scheduling regular conference calls and regular meetings with the clients. The account managers provide weekly reports on each of the clients to the partners to ensure a complete up-to-date transfer of information and that the proper execution occurs at store level.

Devrew provides constant training of all reps through the following:

Devrew publishes a monthly newsletter which provides the reps with all the information necessary to complete their calls for the month as well as any sell sheets and/or POP. The newsletter is put together with the client's input. The client will meet with the account manager to discuss the next month's activities. This information is passed along to the reps via the newsletter. If there are any changes in existing procedures this is highlighted thoroughly. Many of reps now receive this information by e-mail.

Once the newsletter has been distributed to the reps with their preprints (see Reporting) the supervisors will call the reps to ensure that they understand the expectations and answer any questions.

Devrew ensures that the reps are fully trained on all new lines or special projects that are implemented. The rep is provided with detailed procedures which outlines step by step the expectations of the visit. In addition, they are given product knowledge and sell sheets that the client provides. The account manager works closely with the client to ensure that all information that is relayed to the reps is accurate.

The supervisors are in constant contact with the reps to ensure they understand the service call and, once the call has been made, check to ensure that all went smoothly and discuss any issues. This would then be passed along to the account manager who would, in turn, inform the client. If reporting is time sensitive then a call centre is used to gather the information immediately upon completion.

Video training is used when detailed installations and detailed product knowledge is required .

Devrew provides their reps with an extensive training program. The new people are provided with a training manual, a current newsletter, planograms, sell sheets and preprints along with hands on training at store level. The training manual outlines the expectations by retailer and by client and is used as a reference guide.

The supervisors are responsible for training the reps and following up once they start to service the stores. The supervisor will work with the rep in all the retailers they will be servicing and ensure that they understand the line and the procedures that are to be followed. Once the supervisor is confident that the rep understands all aspects of the position she will allow the person to service a store on her own and will follow up after the call is complete. The new rep is encouraged to ask questions and call the supervisor or the regional office from the store if they have any questions or need clarification. There is always assistance available if required.

A computer software package which has been copyrighted called "Do Start" has been developed for in-house by a Devrew partner. The "Do Start" program provides the client with a Month End Service Report and preprints which are utilized by the reps. See attached copies.

This report is provided to the client on a monthly basis to give them a detailed account on a store by store basis of the previous month's activities as well as a year to date summary.

The preprints are a "tool" for the reps to use when visiting their stores. It contains all the information they need to complete their call. Most contain a product listing, a questionnaire, ad information, merchandising suggestions and planogram information. These can be utilized to place orders, provide inventory counts, complete surveys, report promotions, sell in product and promotions. They are designed by Devrew within the client's specifications. The information provided on the preprint forms the Month End Service Report.

Devrew provides a daily reporting system when time sensitive information is required by the client.

Devrew provides a variety of call cycles and works out a schedule that best suits the clients needs and budget constraints.

The account manager works with the client to ensure that a servicing plan is worked out that will benefit the client and will assist in increasing sales.